It's been going for years and years, and I still think getting rick-rolled is the funniest thing ever. The second when you wonder why you've ended up at a music video, and then realise it's THAT video, and oh fuck they got you again.
I got rick-rolled last week by a particularly clever one, which I can't point to because I don't want to ruin it for anybody. But it was proper clever and I respected it so much I listened to the whole fucking thing.
God knows, I've felt like the world's biggest fool more than once, but getting tricked into Rick Astley is the best kind of humiliation. Harmless and always, always funny. I even got it into a resignation letter at one of my favourite jobs, because there is no time when it's not appropriate. We know the game, and we'er gonna play it.