Friday, October 18, 2019

Adventures in South African comic advertising #1

I'm slightly addicted to buying overseas reprints of American superhero comics, especially when they come with local ads, because it's always fascinating to see what they thought the audience would be interested in, (and considering the state of the advertising in modern US comics is so dire and narrow-focused).

I don't know how this South African reprint of the Amazing Spider-Man #165 ended up at my local second hand bookstore, but I'm bloody glad it did, because the ads in this things are magnificent. Mostly photo-stills of men and women in action, ads for photo novels and storybooks and other comics featuring nurses and manly men and young love.

More of this tomorrow. Scorsese reckons Marvel adaptions can't be art, but that's just because he hasn't seen this live-action pic of Kid Colt yet....

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